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Faculty and Staff Guidelines

Page history last edited by Stephen Head 13 years, 2 months ago

Social Media Guidelines for Faculty & Staff


Blogs, Wikis, Podcasts, Digital Images & Video

Personal Responsibility

  • X School District employees are personally responsible for the content they publish online. Be mindful that what you publish will be public for a long time—protect your privacy.
  • Your online behavior should reflect the same standards of honesty, respect, and consideration that you use face-to-face.
  • When posting to your blog be sure you say that the information is representative of your views and opinions and not necessarily the views and opinions of X School District.  See Blogging Rules.
  • Remember that blogs, wikis and podcasts are an extension of your classroom.  What is inapporpriate in your classroom should be deemed inappropriate online.
  • The lines between public and private, personal and professional are blurred in the digital world. By virtue of identifying yourself as an X School District employee online, you are now connected to colleagues, students, parents and the school community. You should ensure that content associated with you is consistent with your work at X School District.
  • When contributing online do not post confidential student information.



  • X School District employees must include disclaimers within their personal blogs that the views are their own and do not reflect on their employer.  For example, "The postings on this site are my own and don't necessarily represent X School District's positions, strategies, opinions, or policies." 
  • This standard disclaimer does not by itself exempt X School District employees from a special responsibility when blogging.
  • Classroom blogs do not require a disclaimer, but teachers are encouraged to moderate content contributed by students.


Copyright and Fair Use


Profiles and Identity

  • Remember your association and responsibility with the X School District in online social environments. If you identify yourself as an X District employee, ensure your profile and related content is consistent with how you wish to present yourself with colleagues, parents, and students.  How you represent yourself online should be comparable to how you represent yourself in person.
  • No last names, school names, addresses or phone numbers should appear on blogs or wikis.
  • Be cautious how you setup your profile, bio, avatar, etc.
  • When uploading digital pictures or avatars that represent yourself make sure you select a school appropriate image. Adhere to Employee handout book guidelines as well as your AUP. Also remember not to utilize protected images.  Images should be available under Creative Commons or your own.


Personal Use of Social Media such as Facebook, Myspace and Twitter

  • Xxxxx School District employees are personally responsible for all comments/information they publish online. Be mindful that what you publish will be public for a long time—protect your privacy.
  • Your online behavior should reflect the same standards of honesty, respect, and consideration that you use face-to-face, and be in accordance with the highest professional Standards.
  • By Posting your comments having online conversations etc. on social media sites you are broadcasting to the world, be aware that even with the strictest privacy settings what you ‘say’ online should be within the bounds of professional discretion. Comments expressed via social networking pages under the impression of a ‘private conversation’ may still end up being shared into a more public domain, even with privacy settings on maximum.
  • Comments related to the school should always meet the highest standards of professional discretion. When posting, even on the strictest settings, staff should act on the assumption that all postings are in the public domain.
  • Before posting photographs and videos, permission should be sought from the subject where possible. This is especially the case where photographs of professional colleagues are concerned.
  • Before posting personal photographs, thought should be given as to whether the images reflect on your professionalism.
  • Photographs relating to alcohol or tobacco use may be deemed inappropriate. Remember, your social networking site is an extension of your personality, and by that token an extension of your professional life and your classroom. If it would seem inappropriate to put a certain photograph on the wall - is it really correct to put it online?
  • Microblogging (Twitter etc.) Comments made using such media are not protected by privacy settings as witnessed by the high profile cases in the UK with sports stars being disciplined for tweets expressing personal views. Employees should be aware of the public and widespread nature of such media and again refrain from any comment that could be deemed unprofessional. 


Social Bookmarking 

  • Be aware that others can view the sites that you bookmark.
  • Be aware of words used to tag or describe the bookmark.
  • Be aware of URL shortening services. Verify the landing site to which they point before submitting a link as a bookmark. It would be best to utilize the original URL if not constrained be the number of characters as in microblogs -- i.e. Twitter.
  • Attempt to link directly to a page or resource if possible as you do not control what appears on landing pages in the future.


Instant Messaging 

  • X School District employees are required to get authorization to have instant messaging programs downloaded on their school computers.
  • X School District employees also recognize this same authorization is required for access to instant messaging programs that are available through web interfaces with no download
  • Avatar images and profile information should follow the same guidelines as the above Profiles and Identity section
  • A written request must be submitted to the district Chief Information Officer for approval.
  • When submitting a request to the CIO please include your name, building, grade level, and provide a statement explaining your instructional purposes for using the program.
  • It would also be beneficial if you can tie your request to state curriculum standards or the student or teacher National Educational Technology Standards.


Requests for Social Media Sites

The X District understands that 21st century learning is constantly changing technology and that many sites that are currently "blocked" by the X District's internet filter may have pedagogical significance for teacher and student use.

  • If you would like to request that another online site be accessible to use for teaching and learning, please fill out the Social Media Request Form and submit it to the district Educational Technology Specialist for review.
  • Requests will be reviewed and the district social media guidelines will be updated periodically throughout the school year.
  • A description should be provided of the intended use of the site and what tools on the site match your needed criteria.
  • A link to the sites privacy policy should be included if possible


Best Practices for Teachers Using Social Networks for Personal Use!

Blogging Guidelines for Teacher Students.doc 

Best Practices/Guidelines for Staff Using Social Media (e.g. should they "friend" students in Facebook?) .pdf version

Best Practices/Guidelines for Staff Using Social Media (e.g. should they "friend" students in Facebook?) .docx version 




Comments (2)

chris@... said

at 9:42 pm on May 20, 2009

I think we should include something in here, I was not sure where, on becoming "friends" online with students in social network sites. Linking profiles from sites that are not authorized by the school has been cause of much disciplinary action in recent news

Cory Little said

at 1:50 pm on Aug 5, 2009

I understand no last names for students, but I don't see that it would matter for faculty.

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